Home / Courses / Heritage Archives to Living Lore
Cover visual for Heritage Archives to Living Lore

Heritage Archives to Living Lore

Convert archival anecdotes into guest-ready lore that supports premium positioning without sounding like a museum placard.

8 weeks · Hybrid · 8,900,000 KRW

Program description

We audit property archives, interview long-tenured teams, and pressure-test stories for relevance. The output is a living lore bible with tiered disclosure for guests, press, and internal training.

What is included

  • Archive triage workshop with curatorial partners
  • Tiered disclosure matrix (public, member-only, internal)
  • Heritage QA workshop with external reviewers
  • Seasonal lore refresh calendar
  • Training deck for new hires
  • Partner co-brand narrative alignment

Outcomes

  • A validated lore bible with three disclosure tiers
  • Heritage talking points that survive press scrutiny
  • A refresh calendar tied to property milestones

Facilitator

Sora Han

Luxury Brand Strategist focused on translating institutional memory into modern guest stories.

FAQ

Do you digitize archives?

We coordinate with your digitization vendors but do not scan materials ourselves.

What if histories conflict?

We document tensions transparently and recommend language that acknowledges evolution rather than erasing it.

Is legal review included?

Stakeholder sign-off is your responsibility; we supply narrative options and sourcing notes.

Cohort notes

The tiered disclosure matrix stopped our marketing and heritage committees from talking past each other.
Marco · Han River House · 5/5 · Google
Still tightening member-only lore, but the public layer already reads warmer.
Yuki

Talk with the client desk about this studio