Narrative Metrics for Brand Councils
Introduce qualitative narrative metrics that councils can review without resorting to vanity dashboards.
Program description
Builds a council-ready scorecard using guest interview excerpts, secret-stay notes, and editorial drift audits—no numeric leaderboard theatrics, just disciplined judgment.
What is included
- Guest interview excerpt synthesis method
- Secret-stay narrative note template
- Editorial drift audit checklist
- Council pre-read packet format
- Quarterly story health retrospective agenda
- Cross-property comparison workshop
Outcomes
- Adopted scorecard format for two council cycles
- Secret-stay template used by QA teams
- Drift audit checklist in Notion or your tool of choice
Facilitator
Daniel Okoro
Editorial Lead translating qualitative signals for leadership forums.
FAQ
Will you access our guest PII?
Only anonymized excerpts you provide; we do not host guest databases.
Is this data science training?
No. We focus on qualitative synthesis for councils, not statistical modeling.
Limitations?
We do not build BI dashboards; we supply paper-style scorecards and facilitation guides.
Cohort notes
Council pre-read packets cut our meeting time by half because everyone arrived with the same narrative evidence.
Drift audit checklist is blunt in a helpful way—surfaces lazy adjectives we kept recycling.