Why guest-facing copy fails when every property edits alone
Distributed edits feel efficient until the lobby sounds nothing like the app. Here is how councils fix the drift without freezing creativity.
Field notes
Short essays for councils already tired of recycled adjectives.
Designing opening-week language that survives real-world surprises
Soft openings rarely match renderings. Narrative teams need guardrails that flex without sounding apologetic.
Heritage rooms deserve disclosure tiers, not one-size stories
Guests want lore, legal wants precision, and staff need plain language. Tiering resolves the tension without flattening the past.
Qualitative narrative metrics that councils actually read
Scorecards without soul get ignored. We assemble evidence guests already generate—interviews, secret stays, and drift audits.